Marketing and Communication: Their Relationship
According to Branden Lupinacci , an essential link exists between marketing and communication. While the final goal of both is to sell items and make people adore your firm, the means you use to get there may have a significant effect on your brand and image. Let's examine some of the most prevalent marketing and communication techniques. We will begin by examining the public sector. Non-profit organizations rely heavily on public relations, thus their communications staff are responsible for community and public affairs, including social media involvement. There is constant competition between the two fields, particularly for limited resources and public attention. While marketing is proactive and entails the creation and dissemination of offers, communications are reactive and occur only when there is news to share. Communication is necessary for producing, transmitting, and sharing information, while marketing assists in developing reactions to them. Moreover, communication faci