What Are the Different Kinds of Marketing Communication?
The most common form of marketing communication, according to Branden Lupinacci , is mass media, which relays messages to large segments of the population. In today's world, however, marketers must integrate their various marketing communications to ensure that they are delivering a consistent message to consumers. With so many different types of media available, marketers must figure out how to effectively combine these various modes of communication into one strategy. Marketing communication is the use of linguistic devices to persuade customers to buy a product. Different types of marketing communication employ a variety of effects. Simple language, for example, appeals to a specific group through phonetic symbolism, repetition, and pronunciation. To persuade customers, the simple language method makes use of automatic-processing cognitive effort. The non-arbitrary relationship between sound and meaning is referred to as phonetic symbolism. This is useful for marketing because i...